Snoop Dogg’s NFT Drop Ignites Frenzy on Telegram

Snoop’s NFT “Gifts” Break Records on Telegram

Snoop Dogg just broke the NFT internet—again. His latest digital collectibles collection, launched on Telegram, sold nearly one million NFTs in just 30 minutes, raking in a staggering $12 million. The drop, built on the TON blockchain, is being hailed as a turning point in the NFT space, which has recently seen a lull in enthusiasm and shuttered marketplaces.

Telegram CEO Pavel Durov took to X to celebrate the sellout, noting that minting and secondary trading will go live in 21 days. He promised, “It’s going to be wild.”

The collection, deeply rooted in Snoop Dogg’s iconic style, featured digital dogs, classic lowriders, and cannabis-themed items—delivering exactly the kind of branded aesthetic fans have come to expect from the rapper.

Music, Memes, and Million-Dollar Buzz

Alongside the collection’s release, Snoop dropped a new track titled “Gifts,” name-checking both Telegram and Durov. The music video doubled as an ad for the NFT lineup, seamlessly blending crypto culture with mainstream hip-hop.

These NFTs—dubbed Telegram Gifts—aren’t just pretty digital pictures. They’re animated collectibles that can be displayed on user profiles and even converted into Stars, Telegram’s native in-app currency. That utility is helping drive interest well beyond the traditional NFT crowd.

Online sentiment surrounding the drop has been largely positive, especially from the TON ecosystem. Zenith, a prominent NFT lead on TON, called the launch “the start of a new NFT narrative,” and highlighted the unique personalization angle: “You can wear them on your Telegram profile.”

One Westside Sign collectible even sold on the pre-market for 352 TON, or about $1,000, setting the tone for what could be a hot secondary market after the mint opens.

Revival of a Dormant NFT Market?

The NFT sector has taken some heavy hits lately, with declining user activity and closures like Bybit’s NFT marketplace signaling fatigue. But Snoop’s massive sellout and Telegram’s embrace of blockchain-based identity tools suggest a possible comeback story in motion.

For TON, this is a golden PR moment. The blockchain has been looking for mainstream relevance, and this drop might just bring it. Telegram’s 900 million+ user base gives the NFTs massive visibility, far beyond the usual crypto echo chambers.

And for Shiba Inu, which also lives in the meme-and-community corner of crypto, the renewed NFT buzz could mean a fresh wave of users eager to explore tokenized digital culture.

Culture Meets Crypto—Again

Snoop Dogg has long been an NFT pioneer, but this launch takes things further by tying in music, social media identity, and tokenized rewards. It’s a full-spectrum crypto rollout, and the early numbers prove there's still serious demand for collectibles—when done right.

With blockchain minting and secondary markets opening in three weeks, expect a second wave of activity. The drop could very well reshape how artists and platforms engage with fans through on-chain customization and monetization.