Beat Holdings Cranks Up Its Crypto Exposure
Beat Holdings Ltd., a Tokyo-listed company, has increased its Bitcoin investment cap from $6.8 million to $34 million, doubling down on its crypto treasury strategy in a move that follows in the footsteps of Metaplanet Inc.
The company has already bought 131,230 units of BlackRock’s iShares Bitcoin Trust (IBIT) at an average price of $49.49. With IBIT closing at $58.66, the firm is now sitting on over $681,000 in unrealized gains. To fund these purchases, Beat Holdings tapped a ¥400 million ($2.8 million) revolving credit facility, projecting $150,000 in interest costs through year-end.
Bitcoin as a Treasury Hedge
Beat Holdings first began integrating Bitcoin into its treasury strategy in February 2025, acquiring the asset both directly and through regulated ETFs, with a particular focus on IBIT.
The company’s board described Bitcoin as a strategic hedge against:
- Geopolitical uncertainty
- Currency debasement
- Inflation caused by monetary expansion
Metaplanet’s Influence Is Spreading
Beat’s pivot mirrors the bold strategy of Metaplanet Inc., which has accumulated over 5,500 BTC worth more than $571 million. Metaplanet plans to reach 10,000 BTC by year-end 2025, cementing its reputation as Asia’s corporate Bitcoin heavyweight. Meanwhile, Bitcoin recently rebounded to $104,000, bouncing back from an April low of $74,700, further validating the conviction of these Japanese firms entering crypto markets aggressively.
Japan's Corporate Crypto Surge
With Beat and Metaplanet now leading the charge among Japanese firms, Tokyo appears to be taking on a role once dominated by U.S. corporate pioneers like Michael Saylor’s Strategy, which holds over 555,500 BTC worth $57.7 billion. These developments signal a broader institutional shift where Bitcoin is no longer viewed as a speculative gamble, but a strategic reserve asset.
