Trump Media, Crypto.com, and Yorkville Finalize Crypto ETF Partnership
In a major push into digital assets, Trump Media & Technology Group (TMTG) has finalized a binding agreement with Crypto.com and Yorkville America Digital to roll out a series of crypto-related ETFs under its fintech arm, Truth.Fi. This move cements a partnership first teased last month and marks TMTG’s biggest step yet into financial services. The upcoming ETFs will feature a unique mix of Bitcoin, altcoins, and crypto-related equities, all wrapped in a patriotic “Made in America” branding. According to Tuesday’s announcement, Crypto.com will handle backend infrastructure, custody solutions, and provide liquidity for the digital assets powering these funds.
"This partnership gives the Trump Media ETFs global distribution powered by the Crypto.com platform. It’s a win for Trump Media, Crypto.com, and Yorkville America Digital," said Crypto.com CEO Kris Marszalek.
🇺🇸 LATEST: #Trump Media seals the deal with Crypto. com to launch #ETFs! pic.twitter.com/wtOPHhChMc
— Roundtable Network (@RTB_io) April 22, 2025
🇺🇸 LATEST: #Trump Media seals the deal with Crypto. com to launch #ETFs! pic.twitter.com/wtOPHhChMc
— Roundtable Network (@RTB_io) April 22, 2025
Launch Expected in 2025 Pending Regulatory Approval
The ETFs are set to debut in 2025, pending the green light from regulators. Once launched, they’ll be available across major markets including the U.S., Europe, and Asia via Crypto.com’s broker-dealer, Foris Capital US LLC. Alongside the ETFs, Truth.Fi will also introduce a range of Separately Managed Accounts (SMAs), backed by Charles Schwab as custodian and advisor. Earlier this year, TMTG’s board approved up to $250 million from its cash reserves to fund this financial services expansion.
"This agreement is a major step forward in diversifying TMTG into financial services and digital assets," said Devin Nunes, CEO and Chairman of TMTG.
Trump’s Growing Influence in Crypto Finance
Since launching Truth.Fi in January, just after President Trump returned to office, TMTG has aggressively pushed into DeFi and blockchain ventures. The Trump family’s involvement doesn’t stop at Truth Social and Truth+, as they are also key figures in World Liberty Financial, where Trump himself holds the title of "Chief Crypto Advocate." This ETF initiative aligns with Trump’s broader pro-crypto stance, positioning the U.S. as a leader in digital asset adoption. It’s also part of a larger trend of merging traditional finance (TradFi) with crypto innovation, especially as lawmakers continue shaping clearer regulatory frameworks.
Yorkville America Digital Eyes Strong Demand
Yorkville America Digital CEO Troy Rillo expressed confidence in the upcoming launch, highlighting the ETFs' alignment with an “America-First” investment philosophy. The funds will reportedly include exposure to Cronos (CRO), the utility token of Crypto.com, and equities tied to sectors like energy, signaling a diversified approach.
"We anticipate substantial interest in the ETFs upon their launch later this year," Rillo stated.
With heavyweight partners and significant capital backing, this collaboration could reshape how investors gain exposure to crypto through regulated financial products.
