Trump Media Enters the ETF Game with Crypto.com Partnership
Trump Media and Technology Group (TMTG), the parent company behind Truth Social, is expanding into the crypto ETF space via a partnership with Crypto.com, the Singapore-based crypto exchange. Announced on Monday, the two companies have signed a non-binding agreement to launch a series of crypto and U.S.-focused exchange-traded funds (ETFs) and exchange-traded products (ETPs) under TMTG’s newly formed Truth.Fi fintech brand. These new financial products will carry a "Made in America" investment focus, combining digital assets with equities across key industries.
“We're excited to join Crypto.com... to launch America First investment products,” said Devin Nunes, TMTG CEO and Chairman.
What Will the ETFs Include?
The upcoming ETFs are expected to feature:
- A unique crypto basket including Bitcoin, Cronos (CRO), and other digital assets.
- U.S.-based companies focused on innovation, growth, and economic strength.
Crypto.com will handle:
✅ Backend technology.
✅ Custody and token supply.
✅ Distribution through Foris Capital US, its U.S.-registered broker-dealer.
Pending regulatory approval, the ETFs will launch later in 2025, with global distribution across platforms in the U.S., Europe, and Asia.
$250 Million Fintech Strategy Backed by Charles Schwab
The ETFs will launch alongside a set of Truth.Fi Separately Managed Accounts (SMAs), forming part of TMTG’s wider financial services push.
- The strategy will involve up to $250 million, custodied by Charles Schwab.
- The goal is to give principled investors new alternatives that emphasize American innovation and avoid political posturing.
Crypto.com’s Role & Statement
Crypto.com CEO Kris Marszalek said the company was proud to support the initiative:
“These ETFs will give consumers more options from a brand with a loyal following,” he said, emphasizing the inclusion of CRO in the new token baskets.
