• Economy & Markets
  • Tariffs

US & EU Seal Massive Trade Pact Just Before Tariff Deadline

7/28/2025
3min read
Denislav Manolov's Image
by Denislav Manolov
Crypto Expert at Airdrops.com
7/28/2025
3min read
Denislav Manolov's Image
by Denislav Manolov
Crypto Expert

Tariff Threat Averted with Last-Minute Breakthrough

The U.S. and European Union have struck a sweeping new trade deal, announced Sunday after direct negotiations between President Donald Trump and European Commission President Ursula von der Leyen in Washington. The agreement, finalized just ahead of the August 1 tariff deadline, prevents a significant escalation in transatlantic economic tensions.

Trump called the agreement “the biggest of all the deals,” confirming that a 15% tariff will now apply to most EU goods, including vehicles. Exemptions were carved out for key sectors like aircraft, chemicals, pharmaceuticals, and their components. Von der Leyen described the outcome as a “huge deal” despite weeks of high-stakes negotiations, and noted that the capped tariff will not stack on top of existing duties, an issue that had sparked strong opposition from France and Germany.

Europe’s $1.35 Trillion Concession Secures U.S. Tariff Cap

In return for avoiding the originally threatened 30% tariff, the EU agreed to purchase $750 billion in U.S. energy and invest another $600 billion in the American economy. Trump highlighted these as “historic commitments”, though he did not offer a detailed breakdown or timeline. He also claimed that Europe would buy “hundreds of billionsin U.S. military equipment, though this figure remains unverified.

Negotiations had been on shaky ground, with Trump earlier suggesting only a “50-50 chance” of a breakthrough. EU leaders were bracing for a collapse, preparing retaliatory tariffs and potentially invoking the Anti-Coercion Instrument, a powerful mechanism meant to counteract aggressive trade actions from major powers.

Reactions from EU Leaders Reveal Mixed Sentiment

Ireland's Prime Minister Micheál Martin welcomed the agreement as a step toward “clarity and predictability,” while warning that the 15% tariff would still complicate trade. His office stressed that although the deal avoids worse outcomes, it comes with serious cost increases for EU exporters.

In Germany, Chancellor Friedrich Merz expressed measured relief, particularly for the auto sector. He pointed out that the previous 27.5% car tariff had now been “almost halved,” calling the move “significant” for Germany’s export-heavy economy, which had lobbied hard for automotive relief during the talks.

A Trade Relationship Worth Nearly $2 Trillion Faces a New Era

The U.S.-EU trade corridor is one of the largest in the world, with total 2024 trade in goods and services hitting €1.68 trillion ($1.97 trillion). While Europe ran a surplus in goods, it had a deficit in services, resulting in an overall €50 billion surplus with the U.S.

The new tariff regime is expected to reshape that balance, especially for industries like machinery, pharmaceuticals, and autos, where profit margins are tightly tied to consistent, cross-border trade. Analysts say the 15% flat rate could introduce price shocks, but also remove lingering uncertainty, which had begun to stall investment on both sides.

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