Blockchain Adoption Goes Mainstream in Corporate America
A new survey conducted by Coinbase reveals that a staggering 60% of Fortune 500 companies are now engaged in blockchain-related initiatives. The study, which included responses from both top executives and decision-makers across small and medium-sized U.S. businesses, paints a picture of rapidly accelerating crypto adoption in corporate America.
The report also cited research from EY and Parthenon, showing that nearly 1 in 5 Fortune 500 executives already view on-chain projects as a critical part of their long-term business strategy. Coinbase added that 80% of institutional investors are planning to increase their crypto exposure this year.
SMBs Dive Into Stablecoins as Sector Crosses $250B
While large enterprises are building on-chain infrastructure, small and medium-sized businesses (SMBs) are jumping in through crypto payments—particularly stablecoins. The study showed that 46% of SMBs that aren’t yet using crypto plan to adopt it within the next three years, and 82% believe crypto tech could alleviate major financial inefficiencies in their operations.
Stablecoins in particular are experiencing explosive growth, with the total market surpassing $250 billion, according to DefiLlama. Over just the past week, $2.51 billion flowed into stablecoin markets. Leading the pack is Tether (USDT) with a 62.05% market share, totaling $155.4 billion. Circle’s USDC follows with $60.6 billion, and Ethena’s USDe sits in third at $5.89 billion.
Other notable players in the top 10 include DAI, USDS, BlackRock’s BUIDL, USD1 from World Liberty Financial, and PayPal’s PYUSD, which just topped $1 billion in market cap.
In a major TradFi–crypto crossover, Societe Generale launched its own stablecoin, CoinVertible (USDCV), issued on Ethereum and Solana, with BNY Mellon acting as custodian.
Fortune 500 Demands Clearer Crypto Regulations
Despite growing usage, companies are demanding regulatory clarity. A striking 90% of Fortune 500 executives said clear crypto regulations are necessary to unlock full innovation potential in the U.S. market.
The call for clarity comes at a time when the political landscape is shifting in favor of crypto. Under pro-crypto President Donald Trump, agencies have reportedly been encouraged to work more collaboratively with the industry.
The SEC’s crypto task force, led by Commissioner Hester Peirce, has hosted five roundtables to explore pressing issues such as tokenization, custody, staking, and the security status of digital assets.
SEC Chair Pushes for Fairer Rules on Self-Custody and On-Chain Activity
The push for smarter crypto laws is also gaining traction inside the SEC. In a recent roundtable, SEC Chairman Paul Atkins expressed strong support for greater market flexibility, particularly around self-custody and on-chain participation.
With corporate demand booming and federal agencies starting to soften their stance, analysts say the U.S. is on the cusp of its next major crypto expansion—but only if legislative clarity comes soon.
