Trump Media Dives Headfirst into Crypto
Trump Media & Technology Group (TMTG), the media company closely tied to U.S. President Donald Trump, is reportedly preparing to raise a massive $3 billion to purchase a range of cryptocurrencies.
According to six sources cited by the Financial Times, the plan includes $2 billion in fresh equity funding and $1 billion through convertible bond sales. If executed, the move would position Trump Media as one of the largest institutional buyers of digital assets to date.
TMTG declined to comment directly but slammed the report, saying:
Still, recent company moves suggest that the crypto pivot is very real.
Expanding the Digital Footprint
In January, Trump Media announced the launch of a fintech division called Truth.fi, designed to offer Bitcoin access, energy-based investments, and digital asset ETFs. Just two months later, the company partnered with Crypto.com to distribute crypto-related financial products under the Truth.fi brand. This ambitious plan would further cement TMTG’s place in the rapidly growing crypto sector and raise questions about whether more politically affiliated organizations will follow suit.
The Trump Family’s Crypto Deep Dive
Trump himself has ramped up his crypto presence this year. His family has launched multiple meme coins — including TRUMP and MELANIA — and unveiled several NFT trading card collections. They’ve also backed the World Liberty Financial DeFi project.
Just last week, the president hosted a lavish dinner event for over 200 investors in his TRUMP meme coin. The event stirred criticism from mainstream media and opposition politicians, highlighting the polarizing nature of Trump's involvement in the crypto world.
Market Reaction and What's Next?
Following the FT report, TMTG shares rose 4%, closing at $25.72, as per Google Finance. Investors appear intrigued by the potential of this massive capital raise, although the company has yet to confirm official terms. If the $3 billion plan goes forward, TMTG could challenge MicroStrategy and Metaplanet in Bitcoin holdings, and shake up the balance of crypto power held by corporates and sovereign players alike.
The question now isn’t whether Trump Media is getting into crypto — it’s how deep they’ll go.
